John Wright

Senior Partner – Business Growth Specialist

John Wright is a highly driven Victorian based executive and client focused business leader with vast experience across a variety of corporate disciplines. John has extensive experience working in senior sales and board level roles for large companies such as Bowater Scott, Pura Milk, National Foods, Fairfax Media, CROSSMARK and more. With over 15 years of driving strategic growth within the blue chip corporate environment, as well as John’s passion and proven track record with multimillion-dollar international organisations, he remains passionate about small business startups and has continued to create successful businesses throughout his corporate career.

John’s startup businesses included:

  • Professional Sales Solutions – $0 to $3.5M in less than 3 years
  • The Outdoor Furniture Company – $0 to $1.8M in 18 months
  • Furniture Warehouse (James Richardson Corporation) – $0 to $1.3M in 12 months

John brings a wealth of national and international experience to HBB Group and our clients. His unique ability to guide both national and international businesses based on his real-life experience across many industries makes him one of the HBB Group’s most sought after consultants.

John’s mantra around his HBB Team and working with his clients is “What gets measured gets managed and what gets managed improves”

Facts about John – National and international business experience throughout Australia, Asia and the US – Knowledge and experience in high-volume sourcing and importing – Successfully managed and delivered results across countries and cultures – Proven track record with freight forwarders and third-party logistics – Expert knowledge within FMCG, Hardware, Pharmacy, Mass and P&C channels – Operating and managing a large workforce of 550 field sales and marketing staff – Head Office representation to major retailers including Coles, Bunnings, Mitre 10, Priceline, AutoBarn, Target and Kmart. – Is a strategic SEO, SEM and social media management advisor.

With a strong capability and know-how in sales and marketing, workforce induction and competency development, John can inspire and motivate sales teams and executives through training, coaching, and business performance solutions including face to face and on line. He is also an experienced practitioner in PR and below the line marketing training.

To discuss how John can help your sales team dramatically improve their Sales Productivity, Performance and Results please contact John on 1300 611 288 or email at

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