In sales and customer service, particularly at this time of year, it is easy for teams to feel burnt out or unmotivated.

We’ve put together a list of 50 inspirational, energetic Sales and Customer Service Quotes to boost morale and encourage your team in the lead up to the end of the year.


Sales and Customer Service

Going the Extra Step in Sales and Customer Service

  1. Hope is NOT a strategy. – The KONA Group 
  2. The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways. – Richard Branson
  3. We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos
  4. The quality of my communication can only be measured by the response I receive. – Garret Norris
  5. Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong. – Donald Porter
  6. Customer service is not a department, it’s everyone’s job. – Ken Blanchard
  7. The goal as a company is to have customer service that is not just the best, but legendary. – Sam Walton


Trust and Transparency in Sales and Customer Service

  1. Follow the process and be honest. Don’t compromise on your ethics. And never forget – customers buy integrity. – Garret Norris
  2. The best way to earn trust is to overcome skepticism through transparency.” – Richie Norton
  3. Transparency is not the same as looking through a glass window; it is not something you can see but something you can feel. – Nisandeh Neta
  4. In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. – Doug Warner
  5. When the customer comes first, the customer will last. – Robert Half


Customers and Opportunity in Sales and Customer Service

  1. Be a strategic advisor, not just another salesperson. – Garret Norris
  2. Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realise it themselves. – Steve Jobs
  1. Create a personalised customer experience for every customer. That is the differentiator between you and the competition. – Garret Norris
  2. Revolve your world around the customer and more customers will revolve around you. – Heather Williams
  3. There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. – Sam Walton
  4. Opportunities don’t happen. You create them. – Chris Grosser
  5. What you can measure you can manage, what you can manage, you can improve. – John Wright


Keep it real in sales and customer service.


Keeping in real in Sales and Customer Service

  1. The most valuable thing you have to offer is yourself. Whatever your leadership or sales style is, it’s uniquely yours. Own it. Have confidence in it. If it doesn’t feel right, it’s probably not. Be true to you. – Garret Norris
  2. It’s easier to love a brand when the brand loves you back. – Seth Godin
  3. Don’t tell people your plans, show them your results. – John Wright
  4. Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust and followers love leaders they can trust. – Lance Secretan
  5. Never forget the Law of Reciprocity. It makes everyone feel good. – Garret Norris
  6. Our attitude towards others determines their attitude towards us. – Earl Nightingale
  7. You don’t have to be fancy. You have to be real. – Barry Mann
  8. Don’t find fault. Find a remedy. – Henry Ford
  9. People will forget what you said. They will forget what you did. But they will never forget how you made them feel. – Maya Angelou
  10. The most important thing in communication is hearing what isn’t said. – Peter Drucker
  11. Be yourself; everyone else is already taken. – Oscar Wilde
  12. Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says, ‘Make Me Feel Important’ – treat them accordingly. – Eric Philip Cowell
  13. In sales, it’s not what you say; it’s how they perceive what you say. – Jeffrey Gitomer
  14. Sincerity and truth are the basis of every virtue. – Confucius


Business Brain in Sales and Customer Service

  1. Great salespeople are relationship builders who provide value and help their customers win. – Jeffrey Gitomer
  2. The Emotional Contract is the strongest contract you’ll ever have with a customer. – Garret Norris
  3. The best salespeople are the ones who can empathize—that is, see the situation from the customer’s perspective. – Michael Bosworth
  4. In business, you don’t get what you deserve, you get what you negotiate. – Chester L. Karrass
  5. In the midst of chaos, there is also opportunity. – Sun-Tzu
  6. No amount of advertising can repair the damage done by failing to properly address a customer’s concern. – Albert Schindler
  7. If you a make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune. – John Rohn
  8. The reputation of a thousand years may be undermined by the conduct of one hour. – Japanese Proverb
  9. Good customer service costs less than bad customer service. – Sally Gronow
  10. Politeness goes far, yet costs nothing. – Samuel Smiles



  1. Make active listening a habit. Collect feedback from your customers. And always admit your mistakes. Own it. – Garret Norris
  2. Success is walking from failure to failure with no loss of enthusiasm. – Winston S. Churchill
  3. Don’t compromise on ethics. – Garret Norris
  4. Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment. – Benjamin Franklin
  5. Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’ – Brian Tracy
  6. Don’t celebrate closing a sale; celebrate opening a relationship. —Patricia Fripp
  7. In the end, all we own is our integrity. – Garret Norris


In sales and customer service, mindset is everything.


Do you want to inspire and reignite that spark in your team? Keep your employees engaged and motivated with Team Building Training.

Call Healthy Business Builder 1300 833 574 or email today for a confidential conversation.


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