Over the past few years, social media has grown exponentially. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. For businesses, it’s clear that social media can be a goldmine of leads and conversions, that is if handled correctly. And this is why many companies have focused their marketing budgets on social media. And you too can harness the power of the Socials to get results. Here are 5 Ways to Increase Sales on Social Media to win leads and get results.
1. PICK THE PLATFORM YOUR FOLLOWERS USE
Attempting to maintain an active presence on all the social media platforms available is going to stretch both your sanity and your time. Instead, analyse your buyer persona and decide which platforms are best for engaging your target market. Two or three are good, and you shouldn’t undertake more than that unless you have multiple staff to handle them.
When you’ve selected your content, you will be able to optimise your content for that platform and thus get much more engagement. If you’re focusing on Instagram, for instance, you’ll be able to focus your resources on making quality images, since that’s what gets the most traction on the platform. On Twitter, conversely, making highly informative threads will likely see more engagement and get the word out about your brand more.
The first step to increasing social media Sales is to figure out where your target customers are spending their time online, and use the same social channels that they use.
2. CREATE AND SHARE CONTENT REGULARLY
Content marketing is not just a buzzword, it works, and the effects are visible on social media too. Publish content that’s short and entertaining or informative and you can be sure you’ll get some social media engagement. Over time, you’ll have some content (whether it’s text posts, photos, infographics, and so forth) that will gain a lot of traction. By creating quality content you’ll be able to plug into trends and get your profile in front of many more people.
3. USE RELEVANT HASHTAG
Hashtags are a great way to improve visibility. But in order to find the right hashtags to use, you need to do some research to find out the most relevant and effective hashtags for your message.
The hashtags should also be relevant to your targeted audience. The more specific the hashtag is, the more relevant your audience will be. This will lead to better visibility and higher engagement rates.
Always try to use variations of hashtags by including a generic one with a unique and specific hashtag. Once you figure out what is working for you, stick to it. And use similar combinations of hashtags on all social media platforms. It will be easier to identify your key supporters and track your mentions with the help of these hashtags.
4. FOCUS ON YOUR AUDIENCE
One of the easiest ways to waste time and energy on social media sales without achieving much is to attempt to appeal to everyone. What you need to do is to narrow down your audience, create a customer profile and then target your marketing toward that persona’s needs and motivations. It will make your social media sales efforts much more effective than if you were taking a more general approach.
5. PROMOTE USER-GENERATED CONTENT
People trust their friends more than they trust a company, no matter how loyal they are to the brand. You can take advantage of that by encouraging people to post content on social media that validates and promotes your products or services.
One clever instance of this was the “Share a Coke with…” Coca-Cola campaign. This well-thought-out method saw users post pictures of themselves with their soda bottles. You don’t have to start at that level. However, with creative Sales messaging or a small giveaway, you can incentivise people to post positive information about your product or service.
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